VENTURES
- Advertising
- Outside Broadcasts
- Response to advertisements
- Advertising Options
- Rate Card


<% strID = Request.Querystring("id") Select Case strID %> <% Case "Advertising" %>
Advertising

The station's advertising takes on the form of regular advertisements on specified slots, promotions and outside broadcasts, which are sold to corporate companies, local businesses and community organisations. VOC was among the first community radio stations to promote local business by broadcasting live from their premises, engaging clients and promoting their products or services.

CREATIVE TOUCH - Our advertising production team, Ebrahim Sampson and Shanaaz Ebrahim, have added a fresh creative touch to advertisements produced at the station.

<% Case "Outside_Broadcasts" %>
Outside Broadcasts
Weekly outside broadcasts cover both religious and cultural programs, such as the Friday sermons or Thursday night religious programs that are broadcast from various mosques. An annual highlight is also the live coverage from Saudi Arabia during the pilgrimage (hajj), which is incumbent upon every Muslim who can afford it.

These broadcasts, which bring the mosque into the homes of the sick and the disabled, are among the programs most listened to on VOC.

FESTIVAL FUN - Apart from the annual VOC Spring Festival, the station also does exclusive outside broadcasts to boost local festivals on a regular basis, such as these in Paarl (left) and Wellington (right).


<% Case "Response_to_advertisements" %>
Response to advertisements
A recent contracted survey shows a consistent healthy response to VOC's advertisements:
  • 83% of 365 listeners polled indicated that they were daily listeners
  • 64% indicated they had responded to an advert on VOC
  • 47% said they had attended an event advertised on VOC
  • 40% said they had donated to a cause due to a VOC ad
  • 30% donated to a cause highlighted on VOC
  • 92% said they would attend an outside broadcast at a community event or festival
  • 47% said they would attend an outside broadcast to promote a local business
  • 73% were happy with the quality of VOC's advertisements

<% Case "Advertising_Options" %>
Advertising Options
Loose Spots
  • These spots are flighted within a specific time band.
  • With long term bookings, these are rotated within a time band.
  • Rates for loose spots are available on Rate Card (link).
  • All rates are based on 30 seconds, for longer or shorter commercials refer to rate card.
Preferential Spot
  • When time is available, a preferred spot can be purchased at a loaded rate within a specific time band (spot rate plus 50%).
Phone-In Ads
  • Phone in ads can be purchased only if a contract for loose spots already exists.
  • These phone-in ads can be used to promote your specials.
  • Phone-in ads are limited.
Feature Sponsorship
  • Sponsorship of features such as news, weather, etc. is done on the following basis, e.g. 1-3 minutes.
Opening Billboard
  • This news report is brought to you with the compliments of xxx.
  • Feature: News
Closing Billboard
  • This news report is brought to you with the compliments of xxx.
  • Commercial: xxx commercial
Programme Sponsorship
  • Programmes can be sponsored.
  • Such sponsorship rates are frozen for the year.
  • It carries opening and closing billboards and a number of advertisements depending on the duration of the programme.
Outside Broadcasts
  • Promoting shopping centres or corporate businesses.
  • Rates are dependent on time spent, i.e. morning session or afternoon session.
  • Rates are available on request.

<% Case "Rate_Card" %>
Rate Card
HOURSMONDAY- THURSDAYFRIDAYSATURDAY & SUNDAY
06h00 - 09h00R200R200R150
09h00 - 12h00R150R150R125
12h00 - 14h00R125R500R100
14h00 - 16h00R125R125R100
16h00 - sunsetR150R150R125
Sunset - 21h30R125R125R100
21h30 - 24h00R100R100R100

Above rates are based on 30-second (") commercials.

10" + 15" Commercials - 75% of 30" Rate
20" + 25" Commercials - 80% of 30" Rate
35" + 40" Commercials - 30" + 25%
45" Commercials - 30" + 50%
50" + 55" Commercials - 30" Rate + 75%
60" Commercials - 30" Rate + 100%

Preferred Commercial Time - 30" Rate + 50%

Rates do not include V.A.T.
<% Case Else %>
Sales Staff

     

Sukayna Johaardien
(Marketing Manager) 		     

Ismail Tassiem


     

Gouwa Hendricks

     

Hassiem Bastra 		     

Thaabiet Slamang

VOC relies heavily on its own community for financial support.

Advertising accounts for 80% of the station's income, while periodic fundraisers account for the remainder.
To this end, six salespersons are employed. <% End Select %>