As the country prepares to commemorate the 16 Days of Activism against gender-based violence campaign, corporate South Africa is also responding to calls for a collaborative effort to put an end to the scourge.

A bold new movement, called #NoExcuse, launches today and will run during the 16 Days of Activism campaign.

The campaign is supported by Carling Black Label and a consortium of non-governmental and civic organizations, and it will focus on driving positive change amongst South African men.