“Go to Hell, Pharrell!!” is how Twitter user ‏@beelah_eb_1 summed up the attitude of pro-Palestinian supporters ahead of a plan BDS protest outside Grand West this evening. U.S. musician, Pharrell Williams is expected to face a stormy reception to a one-off tour hosted by local retailer, Woolworths with BDS boldly declaring that the event will be marked with the biggest protest action an artist has yet faced on South African soil. As expected, social media has evoked some colourful responses from supporters.

#PharrellProtest in Cape Town today. The people are not ‘happy’ https://twitter.com/SarahGaza786/status/645830576767959040

Sarah Gaza ‏(@SarahGaza786) 20 Sep 2015

@Pharrell and @BDSsouthafrica summed up in one picture #PharrellProtest https://twitter.com/alikomape/status/645863212756389888 

Alie Komape ‏(@alikomape) 20 Sep 2015

Apart from his collaboration with Woolworths, the prime target of the BDS protest, Pharrell has also come under fire for a recent show held in the Israeli capital, Tel Aviv. The ‘Liberate Palestine’ account sought to question Pharrell’s persistence in supporting Israel.

#PharrellProtest #BoycottWoolworths #BoycottApartheidIsrael shud @pharrell be worried? Is supporting apartheid worth it?  https://twitter.com/Truly_Fed_Up/status/645846025077309440

Liberate Palestine ‏@Truly_Fed_Up 20 Sep 2015

Despite the possibility of bad weather, most activists have not been deterred.

No weather formed against us shall prosper, to the #PharrellProtest we march on @Pharrell @BDSsouthafrica https://twitter.com/BDSSAsupporters/status/645856356042469378

BDSSAsupporters ‏@BDSSAsupporters 20 Sep 2015

While much attention has been directed at Woolworths and its collaboration with Pharrell, one user sought to remind supporters not to lose focus on the overall objective of BDS.

This is what they want people to boycott! #BDSMovement #BoycottWoolworths @BDSsouthafrica https://twitter.com/sauljass/status/645827582282346496

Saul ‏@sauljass 20 Sep 2015

While commentary on the protest has slowly increased, so has the opposition from those not to fond of the proposed action

If only the #PharrellProtest people could focus such energy on issues in South Africa such as education and the public health system. :-/ https://twitter.com/AdrianMaasch/status/645847009585405952

Niall & The Maasch ‏@AdrianMaasch 20 Sep 2015

@WOOLWORTHS_SA #PharrellProtest Will the protesters also protest that in Muslim nations a woman in court is equal to half a man? two-faced  https://twitter.com/RabidCow2/status/645849398937812993

RabidCow ‏@RabidCow2 20 Sep 2015

There has also been some confusion, apparently stoked by Heart1049 FM, as to the actual numbers that will be allowed to protest.

@Heart1049FM correction on the #PharrellProtest is not limited to 150 people. It is 16 000 people https://twitter.com/Sumz0mar/status/645879592893480960

Sumayya Omar ‏@Sumz0mar 20 Sep 2015

The BDS SA Twitter account also got involved.

Is @Heart1049FM now trying to cover up on bold moves made by @juliancnaidoo ! #PharrellProtest https://twitter.com/BDSsouthafrica/status/645878621006131200

BDS South Africa ‏@BDSsouthafrica 20 Sep 2015

To join in on the discussion use the hashtags #PharrellProtest or #BoycottWoolworths. VOC (Mubeen Banderker)