After months of behind-the-scenes work, VOC on Friday officially launched its new look and feel website at www.vocfm.co.za. The website gives the VOC community access to an unprecedented array of news and opinion and in-depth info about the station.
The website is optimised for mobile use thus allowing for greater access for the VOC community. This is a significant step with the increase in smart phone technology within South Africa. The website will also offer a seamless social media experience – users will be able to view the VOC Facebook and twitter feeds, view Facebook galleries and comment on articles through their Facebook accounts.
The layout of the website is built around the user. This means that content has been organised in a logical and systematic manner. For the end user this means less time looking for content and more time enjoying it. The design is light and fresh, making is comfortable to use across all ages and levels of tech-knowledge.
In terms of new innovations, the new website has included a number of useful features. The user can now listen to podcasts of their favourite shows, view video clips from VOC TV, salaah times, weather, live traffic reports and listen live to the radio station online.
The new website will act as an online hub for the Muslim community of Cape Town.
The new platform marks VOC’s 20th Ramadan on air and the first year on the 91.3fm frequency. Since the launch of the independent frequency last year, VOC has slowly re-branded itself. For the new site, VOC roped in the expertise of Endor Media, a multimedia design and marketing agency.
“It was a collaborative project and we are very happy with the end result. We wanted to do something modern and fresh in keeping with current trends. This compliments the changing face of the VOC 91.3fm brand,” said VOC News editor Tasneem Adams.
The new site strikes the balance between programming and news content and reflects the current happenings at the station.
“The previous website was dominated by news with little information about the radio station itself. Radio is our core business and we needed to make that the focus. What we have now is a website that keeps the community informed and enhances the live radio experience,” added VOC programming manager Mishka Daries.
No mention of the VOC website can be made without praising the outstanding work of former webmaster Munadia Karaan, who first launched vocfm.co.za in 2002.
“Munadia set the bar in creating a website that became a daily must-read portal for Muslim news. Her vision for the website was ahead of its time and she invested years of hard work and long hours in achieving this. Munadia set a precedent in terms of her web content and we hope to carry on her legacy of delivering relevant and valuable news and information,” Adams concluded. VOC