Pro-Palestinian supporters will flock to various Woolworths stores around the country for the month National Day of Action, a campaign aimed at drawing attention to a national boycott of the retailer every month end. In August 2014, a call for the complete boycott of Woolworths until it ends its Israeli trade was made by various SA organisations including the National Coalition 4 Palestine (NC4P).
This week, Denis Goldberg, the famous freedom fighter who spent 22 years in jail, joined activists in a “till jam action” at Constantia Woolworths in the Western Cape. Goldberg filled his trolley with Woolworths groceries and when he saw that the store was selling Israeli imports, he then refused to buy anything.
He has done similar actions decades ago against the Apartheid government of South Africa, demanding that the world stop supporting Apartheid South Africa. After spending 22 years in jail for freedom in South Africa he has continued to fight oppression by supporting the BDS campaign and the #BoycottWoolworths campaign.
“The struggle credentials of Denis Goldberg have brought new pressure onto Woolworths with consistent and ever increasing till-jams, store actions, public condemnation and protest actions. Instead of protecting international law by canceling their contracts with G4S and imports from Israel, Woolworths instead continues to threaten activists with legal action and court orders,” said BDS SA in a statement.
“The pressure is mounting on Woolworths to do the right thing and stop importing from Apartheid Israel. Denis Goldberg said he will not buy from a store that supports Israel and that he wants the store to relay his message to senior management. As his friend, co-accused and former president Nelson Mandela said “We know too well that our freedom is incomplete without the freedom of the Palestinians.””
In 2015, Woolworths launched a collaboration project with Pharrell Williams as a style manager. Pharell is set to perform in Tel-Aviv, Israel on the 9th September in violation of the cultural boycott issued by indigenous Palestinians as part of the BDS campaign in 2005. The US musician is expected to perform in SA in September and local BDS supporters are planning a mass protest. VOC
Join us, the National Coalition 4 Palestine and various other South African civil society groups on the last Saturday of every month in the monthly #BoycottWoolworths National Day of Action until Woolworths terminates its trade links with Israel.