From the news desk

10th MAD campaign

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To mark a significant ten year partnership in the Ramadan Make A Difference (MAD) campaign, Pick ‘n Pay has promised VOC listeners something “very different” this year – two giveaways per week. Over the past ten years of the community project, there were only four handovers for the month of Ramadan, and this year, there will be more opportunities for needy beneficiaries. The campaign coincides with Pick ‘n Pay’s 49th birthday.

The weekly giveaway will take place every Wednesday between 10m and 12pm and Saturday from 1.30pm to 3pm.

The handovers will take place at the following stores:
8th June – new Tokai branch
15th June – Promenade Mall
18 June – Kenilworth Centre
22 June – Helderberg Mall
25 June – Vangate Mall
29th June – Ottery Hyper
2nd July – Kenilworth Centre
4th July – Canal Walk

The bonus giveaways this year will give a much needed boost to the project, which saw an overwhelming response last year. The decision to increase the amount of beneficiaries underlines the vital need in impoverishes communities in Cape Town. South Africa’s unstable economy and the staggered food inflation as a result of the on-going drought means that lower income households will struggle with basic food.

“We walk with blinkers on…many of us don’t see the reality of poverty. So many people need assistance. We want people to help us make a difference in Ramadan, not just in this month, but all the time,” says Sam Roy from Pick ‘n Pay’s MAD team.

To help make a difference in our communities, VOC are asked to write a short motivational letter nominating a worthy individual. They could possibly stand in line for a Ramadan food hamper.

Clearly state what the individuals needs are, contact details of the beneficiary, and contact details of the person submitting the nomination.

“We have a committee that’s sits through every letter. We don’t discriminate against anyone. We really want to try and help as many people as we can.”

Drop the nomination at any Pick ‘n Pay store or email MAD@pnp.co.za . Ensure all the contact details are on the letter so the beneficiary can be reached.


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